The idea that articles made of silver could evoke emotions was inspired by designer Ari Norman's international travels.
He found that the world was filled with people of many colours, cultures, religions and languages.
He discovered, however, that humour was a universal common factor that broke down all barriers.
A smile was recognised everywhere and by all.
Making people smile and laugh created instant connections and a relaxed friendly atmosphere, he had discovered the language of laughter.
His designs began to absorb this realisation and besides aiming to please the eye, they were created to bring a smile, a chuckle or a welcome moment of humour.
When introducing a new piece to a client, he would ask them to close their eyes and hold out their hand into which he carefully placed the latest creation and then watch their reaction as they opened their eyes.
If a teddy bear moved its head, a rabbit its ears or somehow an ugly cow looked cute, invariably a warm smile crossed their face and he knew that their heart had been touched.
WELCOME TO JEWELLERY AND SILVER WITH EMOTION!